Projects
Client: a major global bank
The bank's senior management had a vision of being The Best Place to Bank for its customers.
However the bank did not have a systematic approach to the development of new products and services that would be better than competition. Furthermore, there was a capability gap around understanding (and translating) customer needs in the critical early stages of development.
What we did
- Conducted wide-ranging interviews to establish the current innovation reality
- Developed and implemented a bespoke innovation framework
- Coached project teams on live projects
- Trained internal coaches to support further projects
The Outcome
- The innovation framework remains in place today as a guiding light for new proposition development
- It directly led to the launch of several successful new propositions in the marketplace
- It fundamentally changed the nature of the conversations in project teams
Client: a major global electronics manufacturer
Whilst the company was highly competent in the process of launching new products around the world, those new products were often failing to realise their business goals.
The company knew that the the problem lay in not being sufficiently consumer centric early in the development cycle. Consumer needs and expectations around the product experience were not fully understood or robustly translated into relevant product requirements.
What we did
- Conducted In depth project reviews to establish current innovation reality
- Developed a new consumer centric framework to outline key beliefs, practices and tools
- Created new tools to address capability gaps
- Coached live projects
- Trained internal coaches to support further projects
The Outcome
- The framework has been rolled out globally. The key tools are being formally integrated into their wider initiative management process
- The programme touched many critical projects and the benefits are beginning to be reaped as new products come to the market
Client: a technology start up
A small company that originated from a University believed they had found a consumer application for their medical light treatment device.
However, their marketing strategy was unclear with many outstanding questions – who was the right target audience? what was the the right message and tone of voice? where should it be sold? was the product design good enough to support the intended RRP?
What we did
- Worked with the team to research the idea with consumers
- Recommended the optimal target audience and communication
- Generated quantitative consumer evidence to support our recommendations
- Recommended critical changes to the product ahead of launch and further ideas for the second generation
The Outcome
- The first generation product has been successful launched in the UK and continues to build its distribution network
- It is now being expanded across Europe employing the same marketing strategy
Client: a major global FMCG company
The Research & Development function had embraced a more consumer driven way of working over recent years.
However, the capabilities of individuals in some key areas of consumer driven product development varied significantly. This variation was beginning to impact on the confidence levels of their cross-functional colleagues in the outputs of some R&D work.
What we did
- Determined what high capability meant and looked like for both for R&D and their colleagues
- Identified the key learning objectives for the course
- Developed a bespoke training course to train participants
The Outcome
- The course has been successfully run a number of times and has been formally recognised in their internal University programme
- The training has directly led to participants producing more consistent higher quality outputs